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“ 7 Common Mistakes Businesses Make on Instagram ”
instagram is powerful platform for making brand, highlights connecting with customer and getting leads but posting blindly does not give your desired result, mostly small businesses/brands make common mistakes that kills their reach to audience, here are some common mistakes businesses make,
1.Posting Without a Strategy:
posting blindly seeing other businesses, without knowing how you want to perform makes your content less engaging. Kills your growth and also it looks unprofessional.
Fix:
Simple ! Make a strategy, how ? Ask yourself what you want to achieve, what brand awareness you want to give your audience, what leads and sales you want to make, think properly, create a plan and create content according to your goals.
2.Focus Only on Selling:
yes if your every post shouting like buy from us ! buy from us ! than remember your followers will lose interest from your brand,
Fix:
don’t just make posts on selling, sometimes have fun yes! Like ? post some useful information, sometimes give some entertainment content to your audience, ask them questions, do polls etc. inshort dont be a sales guy.
3.Ignoring Reels and Short form Video:
nowadays people are too lazy to read your articles even if they are good like mine, they got bored easily, if they find it complicated they simply scroll it, here our task is to make it easy for them so they understand well what we are doing,what we are selling.
Fix:
so yes if you are not doing it “start doing it from today” yess you’re right start making short form video and upload it on reels it is the best way to capture attention only posting static paragraph image posts make you very far from the new audience,do as much experiment you can with your reels you can do anything like telling about your products ,behind the scenes, product unboxing giving some useful info etc.
4.Having an Unorganized Profile:
yes buddy remember first impression is last ? So your profile is a first impression you give to your visitors mostly in 3 seconds. They decide will they will follow you or scroll button is calling. Yes profile is “one glance one decision” game If you make them understand your business as quickly as possible , congrats you get your customers otherwise they simply move on.
Fix:
Make your bio look clean, don’t add a bunch of things there simply just you bio have to tell who you are , what you can offer to your audience or how can you help others if you want you can add a call to action link thats it.
5.Not Engaging with the Audience:
We are not superstars, right ? we want our business to grow so we have to engage with our audience we are not here to just publish our content we are here to build a brand otherwise it looks distant
Fix:
for at least 30 – 60 min of posting. Reply every comment and message also , make them do some engagements also by commenting, do something that makes them comment on your post, ask them questions in post and stories. Make weekly polls, upload entertaining stories, frequent and engage with your audience man !
6. Using poor Quality or Inconsistent Content:
posting blurry images shaky videos with trash audio make them scroll, please have a camera or phone with good camera quality your images and videos have to be clean and clear , over saturated colour , unmatched fonts cheap designs ,doing this mistakes make audience think we are less professional audience yes judge us based on your post quality.
Fix:
have a good camera, fix your most problems, hire a good editor and maintain consistent fonts, visual styles, your brand identity and colour that you use according to your brand style,that you use on your profile you ,every post have to be of good quality standard.
7.Not checking Instagram Analitics:
our goal is not to make 100s of post, but 1 post liked by 100s and thousands, if your not checking what result you get from that particular post you will don’t get what is really working for you
Fix:
make your account professional / creator so you can see your insights properly regularly check on your post research which post got you followers, which gets you profile visits ,website clicks, use these insights and understand which type of content perform best for you and also liked by the audience.
Final Thoughts
Growing on instagram is not like posting tons of posts, it’s about posting with purpose ,avoiding all these mistakes, building a stronger presence profile, improving the quality of your post with purpose, engaging with your audience and see your growth boost!
I hope it helps you to understand basic mistakes businesses make on social media.